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What To Know About Heat Transfer
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Screen Printing

Heat transfer vinyl (HTV) and screen printing are two processes for making promotional T-shirts or fabric items. If you want to make shirts branded for your company, these are usually the first two options you’ll come across. Here’s what you need to know about screen printing before you make your choice!

Printed promotional apparel is among one of the most popular categories of promo items. From casual to formal, outdoor to accessories, apparel is something everyone loves. This go-to choice turns your recipients into walking billboards for your brand!

When it comes to customizing t-shirts and other apparel items, there are two main ways to get a logo or other artwork onto the product: heat-transfer printing and screen printing. While both methods essentially transfer an image onto fabric, there are plenty of differences and situations where one method might be better suited than the other.

Pro's and Con's

HTV

The Pros:

  • More cost-effective for smaller orders
  • Easy to print images containing multiple colors and complex designs
  • Affordable setup keeps costs down
  • Produces high-quality images
  • Allows you to easily customize different shirts
  • Clean and environmentally friendly

The Cons:

  • Not ideal for darker shirts
  • Designs don’t last as long as screen printed shirts
  • Results in a stiffer feel on the fabric
  • Colors aren’t as bright as screen printed shirts

SCREEN PRINTING

The Pros:

  • Screen printing is more cost effective for large quantities
  • Results in a softer feel on fabrics
  • Designs are more durable and last longer
  • Allows for more vibrant colors, even on a dark-colored fabrics

The Cons:

  • Limited to simple designs with few colors
  • The process can be messy and time consuming up front
  • Expensive to set up requiring higher minimums – not suitable for small orders
  • Not ideal for photo replication
  • Uses more chemicals and equipment than heat transfers

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